A D2C consumer vertical of a large Indian Conglomerate was looking to bring end-to-end warehousing & fulfillment of its five different consumer brands under one roof while enabling faster fulfillment for these brands. These five different consumer brands were operating from various locations across the country, typically from stand-alone facilities, and last mile delivery TATs were not consistent. Also, replenishment was very complex and inconsistent.
Prozo was chosen as their supply chain partner, looking at Prozo’s enterprise-grade capabilities on three key parameters; PWLP (Prozo warehousing & logistics platform), PLN (Prozo’s Logistics Network) and PFN (Prozo’s Fulfillment Network).
Currently, five brands of the conglomerate are operating from 4 regional warehouses of Prozo in East, West, North and South. Both primary and secondary transportation requirements of the brands are also handled by Prozo. These brands are leveraging Prozo’s Warehouse Management System (WMS), Order Management System (OMS) and Shipping cum transport management Platform (Proship). The pan-India operations of the brand are managed through Control Tower & Command Centre.
One of the Thrasios of India was looking for a warehousing partner who could enable fast-fulfillment for its acquired brands through a pan-India fulfillment network. The brand also wanted the warehousing partner’s warehouses to be “ Amazon-prime” & “Flipkart-plus” enabled so that their goods get fast-fulfillment badges on day 0.
Moreover, since this company was acquiring early stage companies in various categories, it was critical that the warehousing partner has strong capabilities across segments and categories; be it apparel, gym & fitness, Home & Outdoor or other categories. The brand was also looking for an online reseller to help resell on these platforms since the brand couldn’t do it directly because of FDI restrictions.
Prozo was chosen as its warehousing, technology and retail partner looking at Prozo’s end-to-end capabilities. The brand is operating from four of Prozo’s warehouses and Prozo is entrusted with managing three of their brand’s fulfillment and online retail.
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