One of the Thrasios of India was looking for a warehousing partner who could enable fast-fulfillment for its acquired brands through a pan-India fulfillment network. The brand also wanted the warehousing partner’s warehouses to be “ Amazon-prime” & “Flipkart-plus” enabled so that their goods get fast-fulfillment badges on day 0.
Moreover, since this company was acquiring early stage companies in various categories, it was critical that the warehousing partner has strong capabilities across segments and categories; be it apparel, gym & fitness, Home & Outdoor or other categories. The brand was also looking for an online reseller to help resell on these platforms since the brand couldn’t do it directly because of FDI restrictions.
Prozo was chosen as its warehousing, technology and retail partner looking at Prozo’s end-to-end capabilities. The brand is operating from four of Prozo’s warehouses and Prozo is entrusted with managing three of their brand’s fulfillment and online retail.
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